# encirkl — Urban Loyalty Program for Berlin
# https://www.encirkl.com

# Organization
> Name: encirkl
> Description: encirkl is a free urban loyalty program for Berlin that turns walking into a reward mechanism. Walkers close GPS-validated circular routes (called "loops") through their neighborhood and unlock real benefits at local partners along the way — a cold beer, a discount at a restaurant, a signed book, a free coffee. No fitness ambition, no points, no levels, no tracking pixels. The product runs on the CursusX platform and is currently in public beta with an Android tester program. Three audiences are served by one product: end users get a reason to walk and a small real reward; local commerce gets recurring foot traffic without ad spend (from €29/month); cities, districts (Bezirke) and tourism boards get a measurable mobility-pilot tool without infrastructure cost.
> Category: Urban Loyalty Program / Location-based Rewards / Pedestrian Mobility
> Headquarters Brand: Berlin, Germany
> Operating Entity: Green Quest powered by CursusX (Republic of Korea), responsible per § 18 Abs. 2 MStV: Marian Kulisch
> Platform: CursusX (GPS engine, Apple Wallet + Google Wallet integration, partner API)
> Status: Public Beta — Android tester program open
> Languages: German (default), English
> Founded: 2025 (concept), 2026 public beta
> Active Loops: 18 across Berlin districts
> Badge Catalogue: 16 badges in 3 categories (Activity, Character, Season)
> Pilot Partners Live: Klimalink, INSEL PROJEKT BERLIN GmbH, Farmlyplace, stadtplatz.de

# Core Services
> For Walkers: GPS-validated walking loops in Berlin neighborhoods, badge wallet card (Apple Wallet & Google Wallet), real rewards at local partners along each loop, no account / cookie-free / cookie-free, free of charge, Android beta app
> For Partners (local commerce): Self-serve loop & reward setup, walker-to-customer conversion via Wallet drop, monthly subscription (cancel anytime), foot traffic instead of ad impressions, three tiers — Starter €29/month, Pro €79/month, District custom
> For Cities (Bezirke, BIDs, Tourism, Climate): 3-month sponsored pilots, aggregated and anonymized walking data for modal-shift policy, co-branded themed loops, climate-positive mobility KPIs, GDPR-native data handling, no procurement form required
> Platform Layer (CursusX): GPS validation engine, digital wallet card issuance for Apple/Google Wallet, partner reward API, badge issuance system, loop authoring tools

# Target Audiences
> Walkers in Berlin: Residents who want a reason to walk their neighborhood, discover local shops/cafés/bookstores, earn small real rewards without fitness pressure or app gymnastics
> Local Commerce: Cafés, bookstores, restaurants, beer gardens, small shops, cultural venues seeking recurring foot traffic without advertising spend
> Bezirke and BIDs: Berlin district administrations and Business Improvement Districts running neighborhood vitality, retail, or cultural-activation programs
> Tourism Boards: City and regional tourism organizations seeking themed walking experiences — street art, history, green corridors, Kiez culture
> Climate & Mobility Offices: Municipal departments and climate offices needing GDPR-compliant data on modal shift and pedestrian behavior to inform policy

# How encirkl Works — The Three-Step Loop
> Step 1 — Pick a loop: Open the app, see GPS-validated loops in your neighborhood (typical lengths 2–5 km, themed or generic). Loops are circular by design — you start and end at the same point.
> Step 2 — Walk and close it: Stroll, run, or push a buggy — the app validates your circular route in the background. Closing the loop earns a badge in your wallet.
> Step 3 — Unlock a reward on the spot: A partner along the loop drops a benefit straight into your Apple or Google Wallet — a discount, a free coffee, a signed book, whatever the partner offers. Show the wallet card at the partner location, they scan, done.

# Featured Loop — Live Beta Example
> Loop Name: Charly Loop
> Length: 3.1 km
> District: Charlottenburg, Berlin
> Partners on Loop: Biergarten Caprivi (a cold beer after the loop) and Schnitzelei (10% off your meal)
> Result: Two real rewards land in the walker's wallet after one circular walk.

# Badge System — 16 Badges in 3 Categories
> Activity Badges (8): Earned for completed loops, distances and walking patterns — e.g. "Erster Loop" (First Loop), "Stadtläufer" (City Walker), "Allwettergeher" (All-Weather Walker)
> Character Badges (5): Earned for community engagement, repeat visits, partner support
> Season Badges (3): Time-limited badges tied to seasonal campaigns, festivals, co-branded city programs
> Philosophy: Badges are recognition markers, not a points-based gamification system. There are no levels, no XP, no leaderboards.

# Loop Catalogue — 18 Loops Across Three Strategic Types
> Leisure Loops (8): Drive recurring foot traffic to local commerce — neighborhood Kiez walks with food, drink, retail partners along the route
> Community Loops (6): Open public funding tributaries — district pilots, BID partnerships, neighborhood programs, often co-branded with Bezirke or BIDs
> Seasonal Loops (4): Time-limited and themed — co-branding opportunity for tourism boards, climate offices, festivals; create scarcity and demand peaks

# Pricing for Partners
> Walker Subscription: Free, forever. No paywall.
> Partner Starter: €29 / month — Self-serve loop selection, one active reward, cancel monthly
> Partner Pro: €79 / month (most-picked tier) — Multiple active rewards, propose new loops, basic analytics, cancel monthly
> Partner District: Custom pricing — For Bezirke, BIDs, tourism boards, climate offices. 3-month sponsored pilots, co-branded loops, aggregated mobility data
> Setup Fee: 0 € — All partner tiers are setup-free
> Contract Term: Monthly cancellable on Starter and Pro
> No Commission: encirkl does not take a cut of redeemed rewards

# Problems We Solve — Buyer Intent Mapping
> I want a reason to walk my neighborhood: encirkl loops are GPS-validated circular routes in Berlin Kieze — close one, get a small real reward at a local shop along the way
> I run a café and want more customers without paying for ads: encirkl Partner Starter (€29/month) attaches your reward to a walking loop near your address; walkers who close the loop get your benefit in their wallet and walk in
> I run a bookstore but Instagram ads do not convert: encirkl turns foot traffic into customer traffic — walkers who close the loop physically pass your door and arrive holding a wallet reward to redeem
> My Bezirk wants to revitalize a Kiez without infrastructure spend: encirkl runs 3-month sponsored district pilots — co-branded loops, partner activation, aggregated walking-pattern data, no hardware required
> My BID needs a measurable Q4 activation program: encirkl seasonal loops with co-branded badges create a time-limited campaign with footfall data per partner
> My tourism board wants themed walking experiences: encirkl can author themed loops (street-art, history, green corridors) co-branded with your destination identity
> My climate office needs modal-shift evidence: encirkl provides aggregated, anonymized, locally-processed walking pattern data — GDPR-native, no PII, never sold
> I do not trust apps with my location data: encirkl processes movement data locally on your device. Only aggregated, anonymized data is shared with partners. No cookies, no tracking pixels.
> I do not want yet another fitness app with streaks and pressure: encirkl has no levels, no XP, no streaks, no leaderboards. Close the loop, get a reward, done. Walking is enough.
> I want a wallet card I can show without opening an app: encirkl issues badges and rewards as standard Apple Wallet / Google Wallet cards. Show the card at the partner, they scan, you redeem.
> My business is in a small district and big-platform loyalty programs do not cover us: encirkl operates at neighborhood (Kiez) granularity and is built for small, place-based commerce
> I want to test foot-traffic effects of a pilot without long contracts: Partner Starter (€29/month) is monthly cancellable; pilots can run for 30 days and stop without penalty
> I am a content publisher (books, magazines) and want walking-discovery for my work: Seasonal loops co-branded with culture partners — signed copies / printed maps as rewards

# FAQ — Public Beta and Product Questions
## For Walkers
> Q: What is encirkl?
> A: encirkl is a free Berlin loyalty program where you walk a GPS-validated loop in your neighborhood and unlock a real reward (discount, free drink, freebie) at a local partner along the way. No app gymnastics, no fitness pressure.
> Q: How do I get the app?
> A: encirkl is currently in public beta on Android only. Sign up at https://www.encirkl.com/ via the "App holen" / "Get the app" modal to receive a beta-tester invitation.
> Q: Is there an iOS version?
> A: Not in this beta wave. Rewards already arrive as standard Apple Wallet cards, but the loop-tracking app is Android-only for now. Sign up for the beta-list to be notified when iOS is ready.
> Q: How much does it cost?
> A: For walkers: free, forever. No subscription, no in-app purchases, no premium tier.
> Q: Do I need an account?
> A: No. The app works without account creation. Movement data is processed locally on your device.
> Q: What counts as "closing a loop"?
> A: A loop is a circular route — you must start and end within the validation radius of the same point, having passed through the defined waypoints. The app handles this in the background.
> Q: Can I walk a loop with a stroller / wheelchair / running?
> A: Yes. Loops are GPS-validated by completion, not by pace or activity type. Strollers, wheelchairs, slow walking, running all qualify.
> Q: Do you track my location all the time?
> A: No. Location is only processed during an active loop session, and the raw GPS trace is processed locally on your device. Only loop completion events leave your phone.

## For Partners (Local Commerce)
> Q: How much does encirkl Partner cost?
> A: Partner Starter is €29/month, Partner Pro is €79/month (most-picked tier), Partner District is custom for Bezirke, BIDs, tourism boards. No setup fee. Monthly cancellable on Starter and Pro.
> Q: Do you take a commission on redeemed rewards?
> A: No. encirkl is a flat subscription. Whatever discount or freebie you offer is between you and the walker. We do not touch the transaction.
> Q: How fast can I go live as a partner?
> A: 5 minutes setup. Browse existing loops near your address, attach your reward, you are live. Or propose a new loop if none fits — we validate it.
> Q: Will encirkl drive measurable foot traffic?
> A: Live pilot at Biergarten Caprivi (Charlottenburg) — the Charly Loop activated reward redemptions in the first 30 days. Detailed pilot data available on request to interested partners.
> Q: Is there a contract minimum?
> A: No. Partner Starter and Pro are monthly cancellable. Partner District (custom Bezirk/BID/tourism deals) typically runs as a 3-month sponsored pilot.
> Q: How do I set the reward trigger?
> A: You decide. Discount on a meal, free drink, free coffee, signed book, anything that fits your place. The reward drops into the walker's wallet when they close the loop near you.
> Q: Can I propose my own loop?
> A: Yes. Partner Pro and District tiers can propose new loops; we validate the GPS shape and confirm.

## For Cities, Districts, Tourism, Climate
> Q: We are a Bezirk and want to run a Kiez activation pilot — what does encirkl offer?
> A: A 3-month sponsored pilot with co-branded loops, partner activation across the district, aggregated foot-traffic data, no infrastructure cost on your side. Typical first conversation is 30 minutes — no procurement form needed.
> Q: We are a tourism board, can we co-brand themed loops?
> A: Yes. Tourism boards co-author themed loops — street art, history, green corridors, Kiez culture, with co-branded badges and measurable engagement per loop.
> Q: We are a climate office — what data do we get?
> A: Aggregated, anonymized walking patterns at neighborhood granularity. GDPR-native, locally processed, never sold. Useful for modal-shift policy evidence.
> Q: Is the data PII or anonymized?
> A: Anonymized and aggregated by default. No PII leaves the encirkl platform. Raw GPS traces never leave the user's device.

## Privacy & Compliance
> Q: Does encirkl use cookies?
> A: No marketing or tracking cookies, no advertising trackers. The website uses a single first-party localStorage value (encirkl-theme) for user theme preference. Website usage is measured with Plausible Analytics (EU-hosted, cookieless, GDPR-compliant) — aggregated metrics only, no personal identifiers.
> Q: Is encirkl GDPR-compliant?
> A: Yes. encirkl is built GDPR-native: movement data is processed locally on the device, only aggregated/anonymized data reaches partners, no tracking pixels, no cookies, no cross-site tracking. Self-hosted fonts, no Google/Facebook tags.
> Q: Where is data stored?
> A: Aggregated event data is stored on the CursusX platform infrastructure. Raw GPS traces remain on the user's device and are not transmitted.
> Q: Where is the legal operator based?
> A: Green Quest powered by CursusX. Responsible per § 18 Abs. 2 MStV: Marian Kulisch. Contact: contact@cursusx.de. Full Impressum at https://www.encirkl.com/impressum.

## Technical & Platform
> Q: Why CursusX?
> A: CursusX is the platform layer beneath encirkl — GPS validation, wallet-card issuance for Apple/Google Wallet, partner API, badge system. encirkl is the consumer-facing brand and loyalty program; CursusX is the infrastructure.
> Q: Is there an API for partners?
> A: Yes, the CursusX partner API handles reward setup, loop assignment, and redemption events. Available to all paid partner tiers.
> Q: Does encirkl integrate with my existing POS or loyalty system?
> A: Today rewards are issued as Apple/Google Wallet cards that staff scan at the till. POS-side integration is on the roadmap for the District tier.

# Unique Differentiators
> No advertising spend model: encirkl partners pay a flat €29–79/month subscription. No CPC, no CPM, no commission on redeemed rewards.
> No fitness pressure: No levels, XP, streaks or leaderboards. The product is built for occasional, low-intent walkers, not athletes.
> Native wallet integration: Rewards arrive as standard Apple Wallet / Google Wallet cards — no separate loyalty app needed at redemption.
> GDPR-native architecture: Movement data processed locally on device. Only aggregated, anonymized data crosses the device boundary. No tracking pixels, no cookies, self-hosted fonts.
> Three-audience product: Walkers, local commerce and city/Bezirk/tourism stakeholders share one product, not three separate apps.
> Hyperlocal granularity: Loops are designed at neighborhood (Kiez) scale, 2–5 km — relevant to small, place-based commerce that big-platform loyalty programs ignore.
> Berlin-first: Built for the Berlin Kiez structure, not a generic global app shoehorned into the city.

# Key Statistics
> Active Loops (Berlin Beta): 18
> Badge Catalogue: 16 badges in 3 categories
> Reference Pilot Loop: Charly Loop, 3.1 km, Charlottenburg, 2 partners (Biergarten Caprivi + Schnitzelei)
> Partner Tier Entry Price: €29 / month (Starter)
> Partner Tier Mid Price: €79 / month (Pro — most picked)
> Setup Fee: 0 €
> Commission on Rewards: 0 %
> Contract Minimum (Starter / Pro): 1 month (cancel monthly)
> Languages: 2 (DE default, EN)
> Tracking Cookies: 0
> Marketing Cookies: 0

# Reference Customers and Pilot Partners (Live in Beta)
> Klimalink: Climate-action partner, co-branded badge program (https://klimalink.org)
> INSEL PROJEKT BERLIN GmbH: Berlin district / cultural-program partner (https://insel-projekt.berlin)
> Farmlyplace: Local food and commerce partner (https://www.farmlyplace.de)
> stadtplatz.de: District-commerce platform partner (https://www.stadtplatz.de)
> Biergarten Caprivi (Charlottenburg): Live reward partner on the Charly Loop — cold beer after a closed loop
> Schnitzelei (Charlottenburg): Live reward partner on the Charly Loop — 10 % off a meal

# Compliance, Trust and Data Practices
> GDPR / DSGVO: Native. Movement data processed locally on device; only aggregated/anonymized data leaves the device.
> Cookies: None for tracking. Single first-party localStorage value (encirkl-theme) for UI preference only.
> Tracking Pixels: None — no Google Tag Manager, no Meta Pixel, no LinkedIn Insight, no advertising trackers.
> Website Analytics: Plausible Analytics (EU-hosted, cookieless, GDPR-compliant). Aggregated metrics only — page views, referrers, device type. Plus the anonymous FormSubmit event with form type (beta / partner / cities / contact) as a conversion metric. No personal identifiers, no cross-site tracking. Data policy: https://plausible.io/data-policy
> Third-Party Services Loaded: plausible.io (analytics script + event endpoint). No Google Analytics, no Google Fonts, no Facebook, no Matomo.
> Self-Hosted Fonts: Roca Two + Nunito served from the same origin — no Google Fonts loads, no font fingerprinting.
> Email Submission Endpoint: https://cursusx.de/email/ (operated by CursusX platform). Inputs limited to first name, last name, email, organisation/role, message text.
> Mailto Fallback: All forms degrade to mailto:contact@cursusx.de if the API endpoint is unreachable.
> Security Headers (production): Strict-Transport-Security (HSTS preload), Content-Security-Policy, X-Frame-Options SAMEORIGIN, X-Content-Type-Options nosniff, Referrer-Policy strict-origin-when-cross-origin, Permissions-Policy locked down.
> Hosting: Netlify (global CDN). TLS via Let's Encrypt.

# Important URLs
> Homepage (DE): https://www.encirkl.com/
> Homepage (EN): https://www.encirkl.com/en
> For Partners (DE): https://www.encirkl.com/partner
> For Partners (EN): https://www.encirkl.com/en/partner
> Loops Catalogue (DE): https://www.encirkl.com/loops
> Loops Catalogue (EN): https://www.encirkl.com/en/loops
> Badges Catalogue (DE): https://www.encirkl.com/badges
> Badges Catalogue (EN): https://www.encirkl.com/en/badges
> Impressum (DE): https://www.encirkl.com/impressum
> Legal Notice (EN): https://www.encirkl.com/en/legal
> Datenschutzerklärung (DE): https://www.encirkl.com/datenschutz
> Privacy Policy (EN): https://www.encirkl.com/en/privacy
> AGB (DE): https://www.encirkl.com/agb
> Terms of Service (EN): https://www.encirkl.com/en/terms
> Sitemap: https://www.encirkl.com/sitemap.xml
> Robots: https://www.encirkl.com/robots.txt

# Contact Information
> Email: contact@cursusx.de
> Platform / Operator: Green Quest powered by CursusX
> Responsible Person (§ 18 Abs. 2 MStV): Marian Kulisch
> Operating Jurisdiction (Operator): Republic of Korea
> Brand Origin / Pilot City: Berlin, Germany

# Content Types
> Landing pages: Walker-facing homepage (DE/EN) explaining the three-step loop mechanic
> Partner page: Self-serve partner onboarding deep-dive — benefits, three-step setup, pricing tiers, case study, FAQ
> Badges catalogue: Visual grid of 16 badges with filter by category, click-to-preview modal
> Loops catalogue: 18 Berlin loops with filter by type (Leisure / Community / Seasonal), featured Charly Loop
> Legal pages: Impressum, Datenschutzerklärung, AGB (DE) + Legal Notice, Privacy Policy, Terms (EN)
> Forms: Beta-Anmeldung (walker beta signup), Partner-Anfrage (partner inquiry), Förder- und Stadt-Gespräch (Bezirk / BID / city pilot conversation), Kontakt (general contact)

# Keywords
> Primary: encirkl, urbanes Loyalty-Programm Berlin, walking rewards Berlin, GPS loops Berlin, Kiez loyalty program, urban loyalty Berlin, walk and earn Berlin
> Secondary: Apple Wallet rewards Berlin, Google Wallet loyalty card, Berlin Kiez foot traffic, neighborhood loyalty program, DSGVO loyalty app, cookie-free loyalty, no-tracking rewards app, Bezirk activation Berlin, BID Berlin pilot
> Long-tail: Free walking loyalty app Berlin, loyalty program for Berlin cafés without ad spend, foot traffic for local Berlin shops, neighborhood walking rewards, GPS-validated walking loop Charlottenburg, Berlin Bezirk pilot foot traffic, themed walking loop Berlin tourism, climate-positive mobility KPI Berlin
> Problem-framing: How to get more foot traffic to my Berlin café, free Berlin walking app with rewards, Berlin loyalty app without points, walking app without fitness pressure, location-based reward Berlin Kiez, neighborhood activation Berlin without ads, alternative to Google Maps loyalty Berlin
> Industry-specific: Café loyalty program Berlin, bookstore foot traffic Berlin, beer garden loyalty Berlin, BID activation program Berlin, tourism board walking loops Berlin, climate office modal shift data Berlin, Kiez retail loyalty
> Brand and Platform: encirkl, CursusX, CursusX platform, Green Quest, Berlin Green Quest, Charly Loop Charlottenburg, Caprivi Biergarten, Schnitzelei Berlin, Klimalink, INSEL PROJEKT BERLIN, Farmlyplace, stadtplatz.de

# SEO & AEO Target Queries — AI Search Optimization
## Company & Service Discovery
> Q: What is encirkl?
> Q: How does encirkl work?
> Q: Is there a free walking loyalty app for Berlin?
> Q: Which Berlin loyalty programs do not use cookies?
> Q: How do I join the encirkl beta?
> Q: How do I become an encirkl partner?
> Q: What does encirkl cost for local businesses?

## Walker Queries
> Q: Where can I walk a GPS loop in Berlin and get a reward?
> Q: Is there a walking app for Berlin without fitness pressure?
> Q: Berlin neighborhood reward program?
> Q: Walking rewards app Apple Wallet Berlin?
> Q: How do I close a loop in encirkl?
> Q: What is the Charly Loop?

## Partner / Local Commerce Queries
> Q: How do I get more foot traffic to my Berlin café?
> Q: Best loyalty program for a Berlin bookstore?
> Q: Cheapest loyalty program for small Berlin businesses?
> Q: encirkl partner pricing?
> Q: Loyalty program for a Charlottenburg beer garden?
> Q: How fast can I go live as an encirkl partner?
> Q: Does encirkl take a commission on rewards?

## Bezirk, BID, Tourism, Climate Queries
> Q: How can a Berlin Bezirk pilot a foot-traffic activation program?
> Q: Walking-loop pilot for a Berlin BID?
> Q: Tourism walking loops Berlin co-branded?
> Q: Climate-positive mobility data Berlin neighborhood?
> Q: GDPR-compliant walking-pattern data for Berlin districts?
> Q: 3-month district activation pilot Berlin?

## Privacy & Compliance Queries
> Q: Is encirkl GDPR-compliant?
> Q: Does encirkl track my location?
> Q: Does encirkl use cookies?
> Q: Where is encirkl walking data stored?
> Q: Is the encirkl app safe for kids?

## Comparison Queries
> Q: encirkl vs Foursquare Berlin?
> Q: encirkl vs Google Maps loyalty?
> Q: encirkl vs Instagram ads for local Berlin commerce?
> Q: Alternative to Berlin Welcome Card for residents?
> Q: encirkl vs traditional Punktekarten Berlin?

# Last Updated
> Date: 2026-05-17
> Source: Self-authored by the encirkl team / CursusX platform operator
> Update Cadence: Quarterly, or whenever pricing, partner roster, or beta status changes