# encirkl — The Lovable Urban Loyalty Program — starting in Berlin
# https://www.encirkl.com

> The lovable urban loyalty programme for the whole world — starting in Berlin. Walk a GPS-validated loop, unlock a real reward at a local partner along the route. Live on Google Play. Cookie-free website, no ad trackers. Next cities on the roadmap: Vienna, Paris, Bangkok, Seoul, New York.

## Pages

- [Home (DE)](https://www.encirkl.com/): Geh einen Loop. Hol den echten Vorteil. — Liebenswertes urbanes Loyalty-Programm für die ganze Welt, Start in Berlin
- [Home (EN)](https://www.encirkl.com/en): Walk a loop. Get a real reward. — Lovable urban loyalty programme for the whole world, starting in Berlin
- [Partner (DE)](https://www.encirkl.com/partner): Für lokale Läden — wiederkehrender Fußverkehr ab 29 €/Monat
- [Partner (EN)](https://www.encirkl.com/en/partner): For local commerce — recurring foot traffic from €29/month
- [Badges (DE)](https://www.encirkl.com/badges): 16 Berliner Loop-Badges in 3 Kategorien
- [Badges (EN)](https://www.encirkl.com/en/badges): 16 Berlin loop badges in 3 categories
- [Loops (DE)](https://www.encirkl.com/loops): 18 Berliner Spazier-Loops mit Filtern
- [Loops (EN)](https://www.encirkl.com/en/loops): 18 Berlin walking loops with filters

## Legal & Compliance

- [Impressum](https://www.encirkl.com/impressum): Anbieterkennzeichnung gemäß § 5 DDG / § 18 Abs. 2 MStV
- [Datenschutzerklärung](https://www.encirkl.com/datenschutz): Datenschutzerklärung der Website, cookiefrei
- [AGB](https://www.encirkl.com/agb): Allgemeine Geschäftsbedingungen
- [Legal (EN)](https://www.encirkl.com/en/legal): Imprint (English mirror)
- [Privacy Policy (EN)](https://www.encirkl.com/en/privacy): Data flow disclosure
- [Terms (EN)](https://www.encirkl.com/en/terms): Terms of Service

## External References

- [Plausible Analytics Data Policy](https://plausible.io/data-policy): Privacy specs of our cookie-free analytics provider
- [CursusX Platform](https://cursusx.de): Technical platform that powers encirkl (GPS engine, Wallet integration, Partner API)
- [Sitemap](https://www.encirkl.com/sitemap.xml): Canonical URL list with hreflang
- [Robots Policy](https://www.encirkl.com/robots.txt): Crawler + AI-bot allow-list

# Organization
> Name: encirkl
> Description: encirkl is the lovable urban loyalty program for the whole world — starting in Berlin — that turns walking into a reward mechanism. Walkers close GPS-validated circular routes (called "loops") through their neighborhood and unlock real benefits at local partners along the way — a cold beer, a discount at a restaurant, a signed book, a free coffee. No fitness ambition, no points, no levels, no ad-network pixels. The product runs on the CursusX platform and is live on the Google Play Store for Android. Three audiences are served by one product: end users get a reason to walk and a small real reward; local commerce gets recurring foot traffic without ad spend (from €29/month); cities, districts (Bezirke) and tourism boards get a measurable mobility-pilot tool without infrastructure cost.
> Category: Urban Loyalty Program / Location-based Rewards / Pedestrian Mobility
> Headquarters Brand: Berlin, Germany (launch city; vision is global — Vienna, Paris, Bangkok, Seoul, New York are on the roadmap)
> Operating Entity: encirkl powered by CursusX (Republic of Korea), responsible per § 18 Abs. 2 MStV: Marian Kulisch
> Platform: CursusX (GPS engine, Apple Wallet + Google Wallet integration, partner API)
> Status: Live on Google Play (Android) — Get it on https://play.google.com/store/apps/details?id=com.cursusx.greenquest
> Languages: German (default), English
> Founded: 2025 (concept), 2026 Android public-beta phase, May 2026 live launch on Google Play
> Active Loops: 18 across Berlin districts
> Badge Catalogue: 16 badges in 3 categories (Activity, Character, Season)
> Partners: status to be confirmed per partner in writing before naming (see Belegmappe). No live partner rewards are active yet.

# Core Services
> For Walkers: GPS-validated walking loops in Berlin neighborhoods, badge wallet card (Apple Wallet & Google Wallet), real rewards at local partners along each loop, no account / cookie-free / cookie-free, free of charge, Live on Google Play (Android)
> For Partners (local commerce): Self-serve loop & reward setup, walker-to-customer conversion via Wallet drop, monthly subscription (cancel anytime), foot traffic instead of ad impressions, three tiers — Starter €29/month, Pro €79/month, District custom
> For Cities (Bezirke, BIDs, Tourism, Climate): 3-month sponsored pilots, co-branded themed loops, measured programme figures (loops, visits, partners), no data sales, no procurement form required
> Platform Layer (CursusX): GPS validation engine, digital wallet card issuance for Apple/Google Wallet, partner reward API, badge issuance system, loop authoring tools

# Target Audiences
> Walkers in Berlin: Residents who want a reason to walk their neighborhood, discover local shops/cafés/bookstores, earn small real rewards without fitness pressure or app gymnastics
> Local Commerce: Cafés, bookstores, restaurants, beer gardens, small shops, cultural venues seeking recurring foot traffic without advertising spend
> Bezirke and BIDs: Berlin district administrations and Business Improvement Districts running neighborhood vitality, retail, or cultural-activation programs
> Tourism Boards: City and regional tourism organizations seeking themed walking experiences — street art, history, green corridors, Kiez culture
> Neighbourhood management: districts running local-economy or neighbourhood programmes who want programme figures for a pilot

# How encirkl Works — The Three-Step Loop
> Step 1 — Pick a loop: Open the app, see GPS-validated loops in your neighborhood (typical lengths 2–5 km, themed or generic). Loops are circular by design — you start and end at the same point.
> Step 2 — Walk and close it: Stroll, run, or push a buggy — the app validates your circular route in the background. Closing the loop earns a badge in your wallet.
> Step 3 — Unlock a reward on the spot: A partner along the loop drops a benefit straight into your Apple or Google Wallet — a discount, a free coffee, a signed book, whatever the partner offers. Show the wallet card at the partner location, they scan, done.

# Featured Loop — Illustrative Example
> Loop Name: Charly Loop
> Length: 3.1 km
> District: Charlottenburg, Berlin
> Illustrative example rewards: a cold beer after the loop, 10% off a meal — these show how the loop-to-reward mechanic works. No live partner rewards are active on this loop yet; this is a mockup pending the first real partner activation.

# Badge System — 16 Badges in 3 Categories
> Activity Badges (8): Earned for completed loops, distances and walking patterns — e.g. "Erster Loop" (First Loop), "Stadtläufer" (City Walker), "Allwettergeher" (All-Weather Walker)
> Character Badges (5): Earned for community engagement, repeat visits, partner support
> Season Badges (3): Time-limited badges tied to seasonal campaigns, festivals, co-branded city programs
> Philosophy: Badges are recognition markers, not a points-based gamification system. There are no levels, no XP, no forced ranking. Walkers can optionally share a closed loop to the Top100 — anonymized, opt-in, user-controlled per run — or keep it private.

# Loop Catalogue — 20 Loops Across Three Strategic Types
> Leisure Loops (10): Drive recurring foot traffic to local commerce — neighborhood Kiez walks with food, drink, retail partners along the route
> Community Loops (6): Open public funding tributaries — district pilots, BID partnerships, neighborhood programs, often co-branded with Bezirke or BIDs
> Seasonal Loops (4): Time-limited and themed — co-branding opportunity for tourism boards, climate offices, festivals; create scarcity and demand peaks

# Pricing for Partners
> Walker Subscription: Free, forever. No paywall.
> Partner Starter: €29 / month — Self-serve loop selection, one active reward, cancel monthly
> Partner Pro: €79 / month (most-picked tier) — Multiple active rewards, propose new loops, basic analytics, cancel monthly
> Partner District: Custom pricing — For Bezirke, BIDs, tourism boards, climate offices. 3-month sponsored pilots, co-branded loops, programme figures for the pilot
> Setup Fee: 0 € — All partner tiers are setup-free
> Contract Term: Monthly cancellable on Starter and Pro
> No Commission: encirkl does not take a cut of redeemed rewards

# Problems We Solve — Buyer Intent Mapping
> I want a reason to walk my neighborhood: encirkl loops are GPS-validated circular routes in Berlin Kieze — close one, get a small real reward at a local shop along the way
> I run a café and want more customers without paying for ads: encirkl Partner Starter (€29/month) attaches your reward to a walking loop near your address; walkers who close the loop get your benefit in their wallet and walk in
> I run a bookstore but Instagram ads do not convert: encirkl turns foot traffic into customer traffic — walkers who close the loop physically pass your door and arrive holding a wallet reward to redeem
> My Bezirk wants to revitalize a Kiez without infrastructure spend: encirkl runs 3-month sponsored district pilots — co-branded loops, partner activation, programme figures (loops, visits, partners), no hardware required
> My BID needs a measurable Q4 activation program: encirkl seasonal loops with co-branded badges create a time-limited campaign with footfall data per partner
> My tourism board wants themed walking experiences: encirkl can author themed loops (street-art, history, green corridors) co-branded with your destination identity
> My neighbourhood management needs pilot figures: encirkl reports loops, visits and active partners for the pilot period
> I do not trust apps with my location data: Which data the app processes depends on the feature; see the app privacy policy at https://cursusx.de/privacy. At redemption, a partner only receives a yes/no eligibility check — never your route or identity. No cookies, no ad-network pixels, no data sales.
> I do not want yet another fitness app with streaks and pressure: encirkl has no levels, no XP, no streaks, no forced ranking. Close the loop, get a reward, done. An optional, anonymized Top100 exists if you want to share a run — entirely opt-in, off by default.
> I want a wallet card I can show without opening an app: encirkl issues badges and rewards as standard Apple Wallet / Google Wallet cards. Show the card at the partner, they scan, you redeem.
> My business is in a small district and big-platform loyalty programs do not cover us: encirkl operates at neighborhood (Kiez) granularity and is built for small, place-based commerce
> I want to test foot-traffic effects of a pilot without long contracts: Partner Starter (€29/month) is monthly cancellable; pilots can run for 30 days and stop without penalty
> I am a content publisher (books, magazines) and want walking-discovery for my work: Seasonal loops co-branded with culture partners — signed copies / printed maps as rewards

# FAQ — Product Questions
## For Walkers
> Q: What is encirkl?
> A: encirkl is a free Berlin loyalty program where you walk a GPS-validated loop in your neighborhood and unlock a real reward (discount, free drink, freebie) at a local partner along the way. No app gymnastics, no fitness pressure.
> Q: How do I get the app?
> A: encirkl is live on Google Play for Android. Install directly: https://play.google.com/store/apps/details?id=com.cursusx.greenquest
> Q: Is there an iOS version?
> A: Not yet. Rewards already arrive as standard Apple Wallet cards, but the loop-tracking app is Android-only for the initial launch. iOS coming soon.
> Q: How much does it cost?
> A: For walkers: free, forever. No subscription, no in-app purchases, no premium tier.
> Q: Do I need an account?
> A: No. The app works without account creation. See the app privacy policy for what is stored.
> Q: What counts as "closing a loop"?
> A: A loop is a circular route — you must start and end within the validation radius of the same point, having passed through the defined waypoints. The app handles this in the background.
> Q: Can I walk a loop with a stroller / wheelchair / running?
> A: Yes. Loops are GPS-validated by completion, not by pace or activity type. Strollers, wheelchairs, slow walking, running all qualify.
> Q: Do you track my location all the time?
> A: No. See the app privacy policy (https://cursusx.de/privacy) for what is processed and when.

## For Partners (Local Commerce)
> Q: How much does encirkl Partner cost?
> A: Partner Starter is €29/month, Partner Pro is €79/month (most-picked tier), Partner District is custom for Bezirke, BIDs, tourism boards. No setup fee. Monthly cancellable on Starter and Pro.
> Q: Do you take a commission on redeemed rewards?
> A: No. encirkl is a flat subscription. Whatever discount or freebie you offer is between you and the walker. We do not touch the transaction.
> Q: How fast can I go live as a partner?
> A: 5 minutes setup. Browse existing loops near your address, attach your reward, you are live. Or propose a new loop if none fits — we validate it.
> Q: Will encirkl drive measurable foot traffic?
> A: We do not have a completed partner pilot with real redemption numbers yet — the Charly Loop reward example is illustrative, showing the mechanic, not live results. We will publish real pilot data as soon as our first partner activation closes.
> Q: Is there a contract minimum?
> A: No. Partner Starter and Pro are monthly cancellable. Partner District (custom Bezirk/BID/tourism deals) typically runs as a 3-month sponsored pilot.
> Q: How do I set the reward trigger?
> A: You decide. Discount on a meal, free drink, free coffee, signed book, anything that fits your place. The reward drops into the walker's wallet when they close the loop near you.
> Q: Can I propose my own loop?
> A: Yes. Partner Pro and District tiers can propose new loops; we validate the GPS shape and confirm.

## For Cities, Districts, Tourism, Climate
> Q: We are a Bezirk and want to run a Kiez activation pilot — what does encirkl offer?
> A: A 3-month sponsored pilot with co-branded loops, partner activation across the district, foot-traffic insights without personal identifiers, no infrastructure cost on your side. Typical first conversation is 30 minutes — no procurement form needed.
> Q: We are a tourism board, can we co-brand themed loops?
> A: Yes. Tourism boards co-author themed loops — street art, history, green corridors, Kiez culture, with co-branded badges and measurable engagement per loop.
> Q: We are a climate office — what data do we get?
> A: Programme figures for a pilot (loops, visits, partners). No data sales.
> Q: Is the data PII or anonymized?
> A: See https://cursusx.de/privacy for what the app processes; we do not sell data.

## Privacy & Compliance
> Q: Does encirkl use cookies?
> A: No marketing or tracking cookies, no advertising trackers. The website uses a single first-party localStorage value (encirkl-theme) for user theme preference. Website usage is measured with Plausible Analytics (cookieless) — aggregated metrics only, no personal identifiers.
> Q: How does encirkl handle data?
> A: Data handling is described in the privacy policies (website and app). At redemption, a partner's POS only receives a badge-status level and a yes/no eligibility flag — never a route or identity. no ad-network pixels, no cookies, no cross-site tracking, no data sales. Self-hosted fonts, no Google/Facebook tags.
> Q: Where is data stored?
> A: What the app processes and stores depends on the feature and is described in the app privacy policy: https://cursusx.de/privacy.
> Q: What is the Top100?
> A: An optional public ranking of closed loops. Sharing is opt-in and set per run — a walker decides individually whether a closed loop appears in the Top100 (shown anonymized) or stays private. Off by default; no walker is required to participate.
> Q: Where is the legal operator based?
> A: encirkl powered by CursusX. Responsible per § 18 Abs. 2 MStV: Marian Kulisch. Contact: contact@cursusx.de. Full Impressum at https://www.encirkl.com/impressum.

## Technical & Platform
> Q: Why CursusX?
> A: CursusX is the platform layer beneath encirkl — GPS validation, wallet-card issuance for Apple/Google Wallet, partner API, badge system. encirkl is the consumer-facing brand and loyalty program; CursusX is the infrastructure.
> Q: Is there an API for partners?
> A: Yes, the CursusX partner API handles reward setup, loop assignment, and redemption events. Available to all paid partner tiers.
> Q: Does encirkl integrate with my existing POS or loyalty system?
> A: Today rewards are issued as Apple/Google Wallet cards that staff scan at the till. POS-side integration is on the roadmap for the District tier.

# Unique Differentiators
> No advertising spend model: encirkl partners pay a flat €29–79/month subscription. No CPC, no CPM, no commission on redeemed rewards.
> No fitness pressure: No levels, XP or streaks. The optional Top100 is opt-in and anonymized per run — never a forced ranking. The product is built for occasional, low-intent walkers, not athletes.
> Native wallet integration: Rewards arrive as standard Apple Wallet / Google Wallet cards — no separate loyalty app needed at redemption.
> Data: no data sales, no ad trackers. At redemption, partners receive only a yes/no eligibility check, never a route or identity. no ad-network pixels, no cookies, no data sales, self-hosted fonts.
> Three-audience product: Walkers, local commerce and city/Bezirk/tourism stakeholders share one product, not three separate apps.
> Hyperlocal granularity: Loops are designed at neighborhood (Kiez) scale, 2–5 km — relevant to small, place-based commerce that big-platform loyalty programs ignore.
> Berlin-first: Built for the Berlin Kiez structure, not a generic global app shoehorned into the city.

# Key Statistics
> Active Loops (Berlin Live): 18
> Badge Catalogue: 16 badges in 3 categories
> Featured Illustrative Loop: Charly Loop, 3.1 km, Charlottenburg (example rewards shown, no live partners yet)
> Partner Tier Entry Price: €29 / month (Starter)
> Partner Tier Mid Price: €79 / month (Pro — most picked)
> Setup Fee: 0 €
> Commission on Rewards: 0 %
> Contract Minimum (Starter / Pro): 1 month (cancel monthly)
> Languages: 2 (DE default, EN)
> Tracking Cookies on the website: 0 (as of 2026-10-16)
> Marketing Cookies: 0

# Partners
> No partner is named here until the partner has confirmed the mention in writing. Status: first partner activations in preparation (as of 2026-10-16).

# Compliance, Trust and Data Practices
> Data protection: What the app processes depends on the feature; see the app privacy policy (https://cursusx.de/privacy) and the website privacy policy. No data sales.
> Top100: Optional, opt-in, per-run. Walkers choose whether a closed loop appears in the public Top100 (anonymized) or stays private. Off by default.
> Cookies: None for tracking. Single first-party localStorage value (encirkl-theme) for UI preference only.
> Tracking Pixels: None — no Google Tag Manager, no Meta Pixel, no LinkedIn Insight, no advertising trackers.
> Website Analytics: Plausible Analytics (cookieless). Aggregated metrics only — page views, referrers, device type. Plus the anonymous FormSubmit event with form type (partner / cities / contact) as a conversion metric. No personal identifiers, no cross-site tracking. Data policy: https://plausible.io/data-policy
> Third-Party Services Loaded: plausible.io (analytics script + event endpoint). No Google Analytics, no Google Fonts, no Facebook, no Matomo.
> Self-Hosted Fonts: Roca Two + Nunito served from the same origin — no Google Fonts loads, no font fingerprinting.
> Email Submission Endpoint: https://cursusx.de/email/ (operated by CursusX platform). Inputs limited to first name, last name, email, organisation/role, message text.
> Mailto Fallback: All forms degrade to mailto:contact@cursusx.de if the API endpoint is unreachable.
> Security Headers (production): Strict-Transport-Security (HSTS preload), Content-Security-Policy, X-Frame-Options SAMEORIGIN, X-Content-Type-Options nosniff, Referrer-Policy strict-origin-when-cross-origin, Permissions-Policy locked down.
> Hosting: Netlify (global CDN, see privacy policy for server locations). TLS via Let's Encrypt.

# Important URLs
> Homepage (DE): https://www.encirkl.com/
> Homepage (EN): https://www.encirkl.com/en
> For Partners (DE): https://www.encirkl.com/partner
> For Partners (EN): https://www.encirkl.com/en/partner
> Loops Catalogue (DE): https://www.encirkl.com/loops
> Loops Catalogue (EN): https://www.encirkl.com/en/loops
> Badges Catalogue (DE): https://www.encirkl.com/badges
> Badges Catalogue (EN): https://www.encirkl.com/en/badges
> Impressum (DE): https://www.encirkl.com/impressum
> Legal Notice (EN): https://www.encirkl.com/en/legal
> Datenschutzerklärung (DE): https://www.encirkl.com/datenschutz
> Privacy Policy (EN): https://www.encirkl.com/en/privacy
> AGB (DE): https://www.encirkl.com/agb
> Terms of Service (EN): https://www.encirkl.com/en/terms
> Sitemap: https://www.encirkl.com/sitemap.xml
> Robots: https://www.encirkl.com/robots.txt

# Contact Information
> Email: contact@cursusx.de
> Platform / Operator: encirkl powered by CursusX
> Responsible Person (§ 18 Abs. 2 MStV): Marian Kulisch
> Operating Jurisdiction (Operator): Republic of Korea
> Brand Origin / Pilot City: Berlin, Germany

# Content Types
> Landing pages: Walker-facing homepage (DE/EN) explaining the three-step loop mechanic
> Partner page: Self-serve partner onboarding deep-dive — benefits, three-step setup, pricing tiers, case study, FAQ
> Badges catalogue: Visual grid of 16 badges with filter by category, click-to-preview modal
> Loops catalogue: 18 Berlin loops with filter by type (Leisure / Community / Seasonal), featured Charly Loop
> Legal pages: Impressum, Datenschutzerklärung, AGB (DE) + Legal Notice, Privacy Policy, Terms (EN)
> Forms: Partner-Anfrage (partner inquiry), Förder- und Stadt-Gespräch (Bezirk / BID / city pilot conversation), Kontakt (general contact)

# Keywords
> Primary: encirkl, urbanes Loyalty-Programm Berlin, walking rewards Berlin, GPS loops Berlin, Kiez loyalty program, urban loyalty Berlin, walk and earn Berlin
> Secondary: Apple Wallet rewards Berlin, Google Wallet loyalty card, Berlin Kiez foot traffic, neighborhood loyalty program, cookie-free website, loyalty app, Bezirk activation Berlin, BID Berlin pilot
> Long-tail: Free walking loyalty app Berlin, loyalty program for Berlin cafés without ad spend, foot traffic for local Berlin shops, neighborhood walking rewards, GPS-validated walking loop Charlottenburg, Berlin Bezirk pilot foot traffic, themed walking loop Berlin tourism, measured programme figures Berlin
> Problem-framing: How to get more foot traffic to my Berlin café, free Berlin walking app with rewards, Berlin loyalty app without points, walking app without fitness pressure, location-based reward Berlin Kiez, neighborhood activation Berlin without ads, alternative to Google Maps loyalty Berlin
> Industry-specific: Café loyalty program Berlin, bookstore foot traffic Berlin, beer garden loyalty Berlin, BID activation program Berlin, tourism board walking loops Berlin, Kiez retail loyalty
> Brand and Platform: encirkl, CursusX, CursusX platform, Charly Loop Charlottenburg, Klimalink, INSEL PROJEKT BERLIN, Farmlyplace, stadtplatz.de

# SEO & AEO Target Queries — AI Search Optimization
## Company & Service Discovery
> Q: What is encirkl?
> Q: How does encirkl work?
> Q: Is there a free walking loyalty app for Berlin?
> Q: Which Berlin loyalty programs do not use cookies?
> Q: How do I install the encirkl app?
> Q: How do I become an encirkl partner?
> Q: What does encirkl cost for local businesses?

## Walker Queries
> Q: Where can I walk a GPS loop in Berlin and get a reward?
> Q: Is there a walking app for Berlin without fitness pressure?
> Q: Berlin neighborhood reward program?
> Q: Walking rewards app Apple Wallet Berlin?
> Q: How do I close a loop in encirkl?
> Q: What is the Charly Loop?

## Partner / Local Commerce Queries
> Q: How do I get more foot traffic to my Berlin café?
> Q: Best loyalty program for a Berlin bookstore?
> Q: Cheapest loyalty program for small Berlin businesses?
> Q: encirkl partner pricing?
> Q: Loyalty program for a Charlottenburg beer garden?
> Q: How fast can I go live as an encirkl partner?
> Q: Does encirkl take a commission on rewards?

## Bezirk, BID, Tourism, Climate Queries
> Q: How can a Berlin Bezirk pilot a foot-traffic activation program?
> Q: Walking-loop pilot for a Berlin BID?
> Q: Tourism walking loops Berlin co-branded?
> > > Q: 3-month district activation pilot Berlin?

## Privacy & Compliance Queries
> Q: How does encirkl handle data?
> Q: Does encirkl track my location?
> Q: Does encirkl use cookies?
> Q: Where is encirkl walking data stored?
> Q: Is the encirkl app safe for kids?

## Comparison Queries
> Q: encirkl vs Foursquare Berlin?
> Q: encirkl vs Google Maps loyalty?
> Q: encirkl vs Instagram ads for local Berlin commerce?
> Q: Alternative to Berlin Welcome Card for residents?
> Q: encirkl vs traditional Punktekarten Berlin?

# Last Updated
> Date: 2026-10-16
> Source: Self-authored by the encirkl team / CursusX platform operator
> Update Cadence: Quarterly, or whenever pricing, partner roster, or beta s